Industria Chimica Reggiana
Established in 1961 in Reggio Emilia and distinguished immediately on national level by the production of Putty and Glue for Marbe and Stone, market fields where it has reached a leading position with the brand Sprint sold in all over the globe.
On the strength of these successes, ICR had by the 1990s already embarked on a diversification strategy by developing product lines in synergistic fields: Industrial Paints, Fiber-based Putties for fiberglass marine yachts and a complementary line of Hand Cleaner.
Today ICR counts up to a hundred and forty employees and sixty sales agents, has a stake in a subsidiary business in Spain, and a licensee in Lebanon for the Middle East market.
ICR is present in over seventy countries in Europe, Africa, Middle East and Latin America.
The project that inspired the outset of the management is based on three specific directives:
- Market awareness
- International development