The Italian chemical company ICR acquires ProWorx, leading brand in the body filler segment in the United Kingdom
Reggio Emilia - Italy, March 2018 - ICR - Industria Chimica Reggiana S.p.A. (ICR), the Italian chemical company operating in the business of car refinishing, composites and stone care, having expanded its range of B2B industrial paints in recent years, has acquired the ProWorx brand and company from Tricel.
ProWorx is a leading brand in the body filler segment in the United Kingdom thanks to its premium quality and high performing product lines widely distributed throughout the UK car refinish market.
Thanks to this important new acquisition, the existing wide range of ICR body fillers and other products will be further enriched with the ProWorx products that have been very well received by bodyshops across the UK and Ireland in recent years.
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